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      WordPress Redesign for Aeroyacht’s Yacht Sales Website

      A complete WordPress redesign to update Aeroyacht’s old website and improve how visitors explore yachts.

      Case Study
      Case Study
      Case Study

      About Aeroyacht

      With more than 30 years of experience in the industry, Aeroyacht is a company that is primarily into selling yachts. They focus on multihull boats like catamarans and trimarans.

      Aeroyacht works with various well-known boat builders like McConaghy luxury performance sailing yachts, McConaghy Power Yachts, and Nautitech catamarans. The company helps its clients choose the right yacht based on their needs, whether for leisure cruising, performance sailing, or long-distance voyages.

      The added advantage with Aeroyacht is that it also guides its clients on things like design, equipment, and overall setup of the yacht.

      They are also involved in assisting new yacht owners with planning, customization, and ongoing support. Aeroyacht makes the whole process of “buying a yacht” easier for people.

      Highlights

      Industry

      • Hospitality

      Services

      • WordPress Consulting
      • WordPress Redesign
      • Custom WordPress Development

      Milestone

      • Strategy
      • Design
      • Development
      • Launch

      Timeline

      • 4-8 Weeks

      Project Overview

      Aeroyacht had a very old website that had clearly outgrown time and had no clear structure. The website had more than 1,200 pages, and many of those pages had duplicated content and were no longer useful. This made the website immensely difficult to manage and confusing for the people who came looking to buy a yacht.

      cmsMinds started auditing the content and reviewing which pages and which ones to let go, identifying what’s helpful and what’s not for the website. We then carefully planned a clear content and site structure.

      The project then moved into redesigning the entire website. We started with a cleaner layout and better navigation. Apart from website design, we rebuilt the website on the WordPress platform in a way that is easier to manage and can easily scale as the business grows.

      Project Overview

      The Challenge

      Working on Aeroyacht’s website was not as simple as we initially estimated. Our biggest challenge was first understanding such a huge and old website, and then figuring out what content was still useful and what could be removed.

        01

        The website had more than 1200 pages, many of which were duplicate content or no longer relevant.

        02

        The overall design of the website was clearly outdated and not easy for website visitors to navigate.

        03

        Since there were many pages, identifying valuable content before even starting the redesign was extremely important.

        04

        Every piece of important content had to be migrated properly without losing any information.

        05

        The new website needed to be easy to manage on the new WordPress website.

        06

        The entire project had to be completed within 2 months.

      Challenge

      The Solution

      To handle the complexity of this project, our solution was to plan a structure approach first. We started the project with efficient planning and moving step-by-step into design and development. Our goal was simple: to simplify the website while keeping all the essential information and content intact.

      Conducted strategy workshops to review the current website and understand which pages were actually helpful for the website.

      Used data-driven decisions to finalize what content should be kept, removed, or reorganized in the new WordPress website.

      Designed custom UI/UX for important page templates to improve layout and make yacht listings easier to browse.

      Developed a WordPress backend using ACF so that the Aeroyacht team can easily update content without technical help.

      Successfully migrated all relevant content from the old site and kept only what’s useful and helpful.

      Maintained close teamwork and project coordination to complete then entire project within a two-month timeline.

      Aeroyacht

      The Result

      The new website changed how Aeroyacht presents itself online. The old site had just too many pages and was extremely difficult to use, but the new version is much cleaner and easier to go through.

      • The number of pages was reduced from 1,200+ to around 200.
      • The new site saw about a 28% improvement in SEO performance.
      • The updated design improved how users interact with the site and led to around 55% increase in conversions.
      • The new WordPress site performed much better with a PageSpeed Insight score of 90+.

      Client Feedback

      Gregor Tarjan

      Very professional and prompt replies. cmsMinds are doing a great job in improving our website. Thanks guys !

      Gregor Tarjan

      Founder/CEO

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