Top 10+ WooCommerce Alternatives for Your E-Commerce Needs

Despite being just a plugin, WooCommerce has been a go-to solution for businesses looking to build an online store. Its seamless integration with WordPress makes it a popular choice for those already familiar with the platform.

However, because it’s not a standalone eCommerce solution, WooCommerce comes with its own set of challenges—managing plugins, ensuring compatibility, and handling updates can become overwhelming as your business grows.

If you are one of those who is finding WooCommerce a little limiting or too complex for your needs, you are not the only one. Many businesses are now exploring WooCommerce alternatives that offer better scalability, ease of use, or specialized features tailored to their goals.

In this blog post, we will explore 10 plus of the best WooCommerce alternatives that can help you take your eCommerce business to the next level. Whether you are looking for an all-in-one platform, a more user-friendly interface, or advanced customization options, there’s a perfect solution out there for you.

Top 10+ WooCommerce Alternatives

WooCommerce is a popular choice as it integrates seamlessly with WordPress. However, there are other worthy alternatives to consider depending on needs, such as customization, scalability, ease of use, or even some specific features. Here are some great WooCommerce alternatives that you should consider:

1. Shopify

G2 Rating: 4.4

Shopify is a fully hosted eCommerce platform that has grown into one of the most trusted solutions for online Shopify app or store around the world. Since its launch in 2006, it’s helped over 4 million businesses—ranging from small startups to big names like Allbirds and Gymshark—build and grow their online presence.

Now what makes Shopify stand out is how easy it is to use. Whether you are a tech pro or a complete beginner, Shopify is designed to help you create and manage your online store without any hassle.

The best part? Shopify handles all the technical stuff for you. Yes, it’s true.

From server maintenance to security updates, it takes care of the entire backend so you can focus on what really matters—running your business.

Whether you are selling physical products, digital downloads, or even services, Shopify gives you the tools and flexibility to turn your ideas into reality. It’s like having a reliable partner that’s always there to support your growth.

Key Features

• Drag-and-drop website builder for effortless customization.
• Extensive app store with thousands of integrations to extend functionality.
• 24/7 customer support to assist with any issues.
• Built-in payment processing and multi-channel selling capabilities.

Pros

• Ease of Use: Intuitive interface and drag-and-drop tools make it beginner-friendly.
• All-in-One Solution: Hosting, security, and updates are handled by Shopify.
• Scalability: Works for small businesses and large enterprises alike.
• App Ecosystem: Thousands of apps to add features like email marketing, SEO tools, and more.
• 24/7 Support: Reliable customer support available around the clock.

Cons

• Transaction Fees: If you don’t use Shopify Payments, additional transaction fees apply.
• Monthly Cost: While affordable, the monthly fees can add up, especially with added apps.
• Limited Customization: While easy to use, it’s not as flexible as open-source platforms for advanced users.
• Content Management: Not as robust as WordPress for content-heavy sites.

2. BigCommerce

G2 Rating: 4.2

If you are looking for a platform that grows with your business, BigCommerce might be your perfect match. Unlike some eCommerce website solutions that require you to upgrade or switch platforms as you scale, BigCommerce is built to handle businesses of all sizes—from small startups to enterprise-level operations.

Founded in 2009, it’s trusted by brands like Ben & Jerry’s and Skullcandy for its robust features and flexibility.

BigCommerce stands out for its focus on scalability and performance. It’s a fully hosted platform, meaning it takes care of the technical heavy lifting, but it also gives you more control over customization compared to some competitors.

Doesn’t matter if you are just starting out or managing a high-volume store, BigCommerce provides the tools to help you succeed without outgrowing the platform.

Key Features

• Built-in SEO tools to help your store rank higher in search results.
• Multi-channel selling across Facebook, Instagram, Amazon, and more.
• No transaction fees, regardless of the payment gateway you use.
• Highly customizable themes and templates for a unique store design.

Pros

• Scalability: Handles high traffic and large product catalogs with ease.
• No Transaction Fees: Save money by using any payment gateway without extra charges.
• SEO-Friendly: Built-in tools to optimize your store for search engines.
• Multi-Channel Selling: Easily sell across social media, marketplaces, and more.
• Customization: More control over design and functionality compared to WooCommerce.

Cons

• Learning Curve: Slightly steeper than beginner-friendly platforms like Shopify.
• Pricey Add-Ons: Some advanced features require higher-tier plans.
• Template Limits: Free themes are limited, and premium themes can be expensive.

3. Squarespace

G2 Rating: 4.4

For businesses that value aesthetics as much as functionality, Squarespace is a breath of fresh air in the eCommerce world.

Known for its stunning, designer-quality templates, Squarespace is the go-to platform for creatives, small businesses, and brands that want their online store to look as good as their products.

Since day one, it’s built a reputation for combining beautiful website design solutions with user-friendly tools, making it a favorite among artists, photographers, and boutique owners.

What sets Squarespace apart is its emphasis on visual storytelling. Every template is crafted to highlight your products in the best possible way, with clean layouts, elegant typography, and seamless mobile responsiveness.

Having said that, it may not have the same depth of eCommerce features as some competitors, but it’s perfect for businesses that want a simple, visually appealing storefront without the complexity of more advanced platforms.

Key Features

• Award-winning, customizable templates designed for visual impact.
• Intuitive drag-and-drop editor for easy customization.
• Built-in blogging tools to create content and engage your audience.
• Mobile-optimized designs that look great on any device.

Pros

• Stunning Templates: Some of the most beautiful designs in the eCommerce space.
• Ease of Use: Intuitive interface, perfect for beginners.
• All-in-One Platform: Combines website building, blogging, and eCommerce in one place.
• Mobile Optimization: Templates are fully responsive and look great on all devices.
• No Transaction Fees: Keep more of your revenue with no extra charges.

Cons

• Limited eCommerce Features: Not as robust as platforms like Shopify or BigCommerce.
• Scalability: Better suited for small to medium-sized businesses rather than large enterprises.
• Fewer Integrations: Limited third-party app ecosystem compared to competitors.

4. Wix eCommerce

G2 Rating: 4.2

Imagine building your online store as easily as dragging and dropping elements on a blank canvas—that’s Wix eCommerce in a nutshell.

Wix eCommerce shines with its intuitive interface and endless customization options. You are not confined to rigid templates—instead, you can move elements around freely, tweak designs, and experiment until your store looks and feels exactly the way you envision.

While it may not have the advanced features of some competitors, it’s a fantastic choice for those who value creativity and simplicity over complexity.

Key Features

• Drag-and-drop editor for complete design freedom.
• Hundreds of templates tailored for eCommerce.
• Built-in marketing tools like email campaigns and social integrations.
• App market to extend functionality with third-party tools.

Pros

• Ease of Use: Extremely beginner-friendly with a simple drag-and-drop interface.
• Design Flexibility: Fully customizable templates with no coding required.
• Affordable Pricing: Competitive plans for small businesses and startups.
• Built-In Marketing Tools: Email campaigns, SEO tools, and social integrations included.
• App Market: Add extra features like live chat, reviews, and more.

Cons

• Limited Scalability: Not ideal for large businesses or high-volume stores.
• Template Lock-In: Once you choose a template, you can’t switch without rebuilding your site.
• Basic eCommerce Features: Lacks some advanced functionalities found in platforms like Shopify or BigCommerce.

5. Magento (Adobe Commerce)

G2 Rating: 4.0

When it comes to raw power and flexibility, Magento stands in a league of its own. This open-source eCommerce platform is a favorite among developers and especially large enterprises that need complete control over their online stores.

Adobe Commerce, the premium version of Magento, takes things a step further by offering advanced tools to launch, manage, and scale your business effortlessly.

With features like cloud deployment and the ability to host multiple store instances on a single platform, it’s designed for businesses that operate across multiple brands, regions, or sales channels.

Native integrations with Adobe products like Analytics, Target, Experience Manager, and Creative Cloud take personalization to the next level, helping you create tailored shopping experiences that resonate with your customers.

What truly lets Adobe Commerce stand out is its intelligent commerce capabilities, powered by Adobe Sensei AI.

From automating back-end workflows like catalog updates and site content creation to providing actionable data analysis for product recommendations and customer targeting, it’s a platform built for the future of eCommerce.

Key Features

• Open-source flexibility for complete customization.
• Scalable architecture to handle high traffic and large product catalogs.
• Multi-store functionality for managing multiple brands or regions.
• Extensive community and marketplace for plugins and extensions.

Pros

• Unmatched Customization: Complete control over every aspect of your store.
• Scalability: Handles large product catalogs and high traffic with ease.
• Multi-Store Support: Manage multiple stores from a single dashboard.
• Strong Community: Access to a large developer community and marketplace.
• Enterprise-Grade Features: Ideal for large businesses with complex needs.

Cons

• Steep Learning Curve: Requires technical expertise or a development team.
• High Costs: Hosting, development, and maintenance can be expensive.
• Resource-Intensive: Demands robust server infrastructure for optimal performance.

6. Prestashop

G2 Rating: 4.3

Just imagine having the freedom to build your online store exactly the way you want, without breaking the bank.

That’s the promise of PrestaShop, an open-source eCommerce platform that puts the power of customization in your hands.

Unlike fully hosted solutions, PrestaShop gives you complete control over your store’s design, functionality, and performance, making it a favorite among tech-savvy entrepreneurs and small to medium-sized businesses.

In 2022, PrestaShop, in collaboration with MBE, unlocked eCommerce capabilities for over 1 million business customers worldwide, showcasing its global reach and reliability.

The biggest plus point of Prestashop is its vibrant community. With thousands of developers and users contributing to its ecosystem, you will easily find a ton of modules, themes, and resources to enhance your online store.

Although it does require some basic technical know-how to set up the online store, the outcome will be a pretty highly customized eCommerce experience that can easily scale and grow with your business.

Key Features

• Open-source platform with full access to code for customization.
• Modular design with over 5,000 modules and themes available.
• Multi-language and multi-currency support for global selling.
• Active community and marketplace for extensions and support.

Pros

• Customization: Open-source nature allows for complete control over your store.
• Affordable: Free to download, with low-cost hosting options available.
• Scalable: Modular design lets you add features as your business grows.
• Global Reach: Supports multiple languages and currencies for international selling.
• Active Community: Large community for support and resources.

Cons

• Technical Knowledge Required: Not as beginner-friendly as hosted platforms.
• Module Costs: While the software is free, many modules and themes come at a cost.
• Hosting Responsibility: You will need to manage your own hosting and server setup.

7. SureCart

G2 Rating: N/A

SureCart is a modern eCommerce plugin for WordPress built with a focus on speed, simplicity, and flexibility. Unlike WooCommerce, it’s a headless solution, meaning it doesn’t slow down your site with plugins for everything. Instead, it offers a lightweight frontend paired with powerful backend capabilities.

What makes SureCart stand out is its user-friendly approach to selling physical goods, digital products, and even subscriptions. It comes with a sleek drag-and-drop checkout builder, built-in tax handling, and deep integrations with payment gateways like Stripe and PayPal.

For creators, online educators, and entrepreneurs who want a streamlined eCommerce experience, SureCart offers a breath of fresh air. There’s no need to wrestle with dozens of apps or deal with bloated plugins.

Whether you’re just starting out or scaling up, SureCart is a WooCommerce alternative worth considering, especially if speed and simplicity are priorities.

Key Features

• Drag-and-drop checkout builder with customizable fields
• Built-in support for subscriptions, payment plans, and pay-what-you-want pricing
• Full support for EU VAT, sales tax, and advanced tax rules
• Optimized for performance using a headless architecture
• Endless possibilities for product page designs. Add images, size charts, long description, videos, FAQs and more.
• Smart conversion boosting features like abandoned cart recovery, order bumps and upsells

Pros:

• Built for performance: Lightweight and headless, so your site stays fast.
• Modern checkout experience: Drag-and-drop builder makes creating high-converting checkouts easy.
• No plugin overload: Most essential features are included out of the box.
• Perfect for digital products: Tailored features for creators, course sellers, and membership sites.
• Affiliate Management: Advanced built-in affiliate tracking, payout and management system to help store owners launch their affiliate program.
• Easy to use: Designed for non-technical users who want results without hassle.
• Tight WordPress integration: Seamlessly works within the WordPress ecosystem.

Cons:

• Smaller ecosystem: Not as many third-party integrations as compared to WooCommerce.
• G2 presence is missing: No G2 rating currently available. However, they’ve got a 4.8/5 rating on WordPress.
• Limited Payment Processors: Currently it integrates with only a few top Payment Processors like Stripe, PayPal, Mollie and Paystack.

8. Ecwid

G2 Rating: 4.7

What if you could add an online store to your existing website, social media, or even a blog without starting from scratch?

That’s exactly what Ecwid offers—a lightweight, embeddable eCommerce solution designed to integrate seamlessly with what you already have.

Whether you are running a WordPress website, a Facebook page, or a Squarespace portfolio, Ecwid lets you start selling in minutes, without the need for a full-scale platform overhaul.

Yes, you read it right.

Ecwid is all about simplicity and convenience.

Used by hundreds of thousands of merchants in more than 175 countries, it’s a perfect solution for small businesses, freelancers, or anyone who simply wants to dip their toes into eCommerce without committing to a complex or intricate setup.

With its “set it and forget it” approach, you can focus on selling while Ecwid handles the technical details. It’s like adding a shopping cart to your online presence without the hassle.

Key Features

• Seamless integration with existing websites, social media, and marketplaces.
• Easy-to-use interface with no coding required.
• Multi-channel selling across Facebook, Instagram, Amazon, and more.
• Free plan available for small stores.

Pros

• Ease of Use: Simple setup and integration with existing platforms.
• Multi-Channel Selling: Sell on your website, social media, and marketplaces simultaneously.
• Affordable: Free plan available for small stores.
• No Hosting Required: Works with your current website or social media.
• Scalable: Upgrade to paid plans as your business grows.

Cons

• Limited Customization: Not as flexible as standalone eCommerce platforms.
• Basic Features: Lacks advanced functionalities for larger businesses.
• Dependence on Third-Party Platforms: Relies on your existing website or social media for hosting.

9. OpenCart

G2 Rating: 4.3

Unlike some platforms that cater to specific business sizes, OpenCart is extremely versatile and scalable, fitting the needs of startups, mid-sized enterprises, and even larger organizations. One of its standout features is the ability to manage multiple online stores from a single admin interface, which is ideal for businesses operating in diverse markets or with varied product lines.

Actually, the platform’s modular architecture is designed in such a way that it allows users to easily extend functionality through a vast library of extensions and themes available in the OpenCart Marketplace.

With built-in multi-language and multi-currency support, OpenCart is a popular choice for businesses aiming to reach global audiences. It offers the right balance between simplicity for newcomers and advanced tools for developers who want to tailor the platform to their unique requirements.

Key Features

• Manage multiple stores from a single admin interface.
• Thousands of extensions and themes in the OpenCart Marketplace enable customization and enhanced functionality.
• Intuitive interface providing an overview of sales, orders, and customer activity.
• Built-in features make it easy to cater to international markets.
• Includes tools for customizable meta tags, URLs, and sitemaps to improve search engine visibility.
• Supports a wide range of payment gateways and shipping methods.
• Allows for unlimited products, categories, and attributes with options like discounts, specials, and stock statuses.

Pros

• Free and Open-Source: No upfront cost for software, providing an affordable alternative to WooCommerce.
• Highly Customizable: Extensive library of extensions and themes to tailor the store to unique needs.
• Ease of Use: Intuitive interface suitable for users without technical skills.
• Scalable Solution: Supports small businesses and large enterprises with its multi-store feature.
• Community Support: A vibrant community provides forums, guides, and resources for troubleshooting and enhancements.

Cons

• Limited Built-In Features: Advanced features often require additional extensions.
• Reliance on Extensions: Heavy use of third-party extensions can lead to compatibility issues during updates.
• Lack of Official Support: No dedicated customer support team; users must rely on community forums or hire developers.
• Performance Issues: Can slow down with a large number of products or high traffic unless optimized.
• Steeper Learning Curve for Developers: Developers may find it less flexible compared to platforms like Magento.

10. Square Online

G2 Rating: 4.2

Formerly known as Weebly, Square Online is a comprehensive eCommerce solution designed to empower businesses of all sizes to sell online with ease. Developed by Square, it seamlessly connects with the company’s renowned point-of-sale (POS) systems, making it an excellent choice for businesses that operate both online and offline.

Square Online offers industry-specific tools for retail, restaurants, and service-based businesses, ensuring a tailored experience that meets diverse needs.

With its intuitive website builder, businesses can launch a professional-looking online store in minutes—no coding required.

This platform is particularly well-suited for those who value simplicity and efficiency, offering built-in payment processing, inventory syncing, and tools to manage shipping, delivery, or curbside pickup.

By integrating online and in-store operations, Square Online helps businesses stay organized and deliver a cohesive shopping experience across all channels.

Key Features

• Connect your online store with Square’s POS system to synchronize inventory, sales, and customer data.
• Create a professional-looking online store with an intuitive drag-and-drop interface.
• Built-in payment gateway powered by Square, accepting all major credit cards, Apple Pay, Google Pay, and more.
• Manage in-store and online sales in one place, with centralized reporting and analytics.
• Choose from various templates and personalize them to align with your brand.
• Support for shipping, local delivery, and in-store/curbside pickup.
• The mobile-friendly design ensures a seamless shopping experience on all devices.
• Includes email marketing, social media integration, and SEO tools to help grow your audience.
• Free-to-start plans with competitive transaction fees.

Pros

• Integration with Square POS: Perfect for businesses with both physical and online operations.
• Free Starter Plan: Ideal for small businesses looking to test online sales without upfront investment.
• Flexible Fulfillment Options: Supports shipping, delivery, and in-store pickup, catering to diverse business needs.
• Built-In Payment Processing: No need for third-party payment gateways, with transparent fees.
• Mobile-Responsive Design: Ensures excellent user experience on smartphones and tablets.

Cons

• Limited Customization: Template-based design restricts advanced customizations compared to WooCommerce.
• Transaction Fees: Higher processing fees than some competitors, especially on the free plan.
• Reliance on Square Ecosystem: Businesses not using Square POS might find integration less valuable.
• Fewer Third-Party Integrations: Compared to platforms like WooCommerce, the app marketplace is more limited.
• Scaling Limitations: While great for small businesses, it may lack the advanced scalability of platforms like Shopify or BigCommerce.

11. Shift4Shop

G2 Rating: 3.9

Known for its robust set of tools and features, Shift4Shop stands out as a strong WooCommerce alternative, offering a hosted solution that eliminates the need for technical expertise or third-party hosting.

Shift4Shop is particularly appealing for U.S.-based merchants, as it offers a free enterprise-level plan for businesses using the Shift4 payment gateway. The platform supports a wide range of industries and product types, from physical goods to digital downloads and services.

With its focus on scalability, customization, and customer support, Shift4Shop caters to both small businesses and growing enterprises.

Key Features

• U.S.-based merchants using the Shift4 payment processor get access to the full suite of enterprise features at no cost.
• Advanced SEO settings, including custom URLs, meta tags, and blogging capabilities to enhance search engine visibility.
• A library of free and premium themes allows for tailored design and branding.
• Support for unlimited products, categories, and options, with features like bulk imports and dynamic pricing.
• Accept payments via Shift4, PayPal, Apple Pay, and other gateways with PCI-certified security.
• Integrates with marketplaces like Amazon, eBay, and social media platforms for broader reach.
• Allows users to manage multiple stores from a single admin interface.

Pros

• Free Enterprise-Level Plan: A major advantage for U.S.-based businesses using Shift4 payments.
• Comprehensive Feature Set: Includes built-in tools for SEO, marketing, inventory, and customer management.
• Omnichannel Capabilities: Sell on multiple platforms and sync inventory effortlessly.
• Highly Customizable: Extensive themes and advanced settings allow for tailored branding.
• Secure and PCI-Compliant: Built-in security measures protect customer data and ensure payment safety.
• 24/7 Support: Reliable customer service for troubleshooting and assistance.

Cons

• Restricted Free Plan: Only available to merchants in the U.S. using Shift4 payments, limiting global accessibility.
• Learning Curve: The platform’s many features and settings can feel overwhelming for beginners.
• Premium Themes and Add-Ons: While core features are robust, some advanced customizations may require additional costs.
• Performance Variability: Without optimization, some users report slower page loading speeds compared to competitors.
• Limited Third-Party Integrations: Not as extensive as platforms like WooCommerce or Shopify.

Conclusion

WooCommerce is undoubtedly a powerful and popular eCommerce solution, especially for WordPress users. However, it’s not the only option out there. Whether you are looking for a fully hosted platform like Shopify or BigCommerce, a highly customizable open-source solution like Magento or OpenCart, or a user-friendly website builder like Squarespace or Wix, there’s an eCommerce platform to suit every need.

When choosing the right WooCommerce alternative, consider factors like your budget, technical expertise, scalability needs, and desired features. Hosted platforms like Shopify are perfect for beginners who want an all-in-one solution, while open-source platforms like OpenCart and Magento offer unparalleled flexibility for those with technical know-how. Meanwhile, solutions like Ecwid and Sellfy are great for adding e-commerce functionality to an existing website.

Ultimately, the best platform for your online store depends on your unique business goals and resources. Take the time to explore these WooCommerce alternatives, test their features, and choose the one that empowers you to create the online store of your dreams.