Headless Commerce Vs. Shopify Online Store 2.0: Which Option Is Best For Your Brand?

Does your eCommerce store underperform despite your best efforts? It’s time for a new, fresh approach.

Consider “Shopify Online Store 2.0” or the trendy “headless” route that separates your site’s front and back ends.

While Headless is gaining increasing popularity, it’s not suitable for everyone. Perhaps, you have already tried it but faced costly issues due to how it was set up.

Both OS 2.0 and Hydrogen (headless) are designed to streamline eCommerce processes, making it incredibly easier for brands to succeed.

But which option to choose: headless or Shopify Online Store 2.0?

This article will walk you through the two options, help you identify your constraints and priorities, and weigh the potential pros and cons to help you make informed decisions.

Different Types Of PaaS Flavors To Choose From

If you are opting for Shopify or seeking to upgrade your existing Shopify site, you can either go for customization with Shopify OS 2.0 or go Headless.

Let’s find out more about each.

Shopify OS 2.0

Shopify Online Store 2.0 is Shopify’s latest flagship eCommerce platform that help brands take their e-commerce stores to new heights with extensive customizable settings.

This platform helps you create personalized eCommerce experiences with exciting new features and improvements. One of these features include easy-to-use themes that come with drag and drop modules.

This means that merchants are no longer limited to the features provided by Shopify. With Shopify 2.0 and its customization features, they can easily integrate third-party services and APIs too.

Not only that, but it also enables adding or removing apps from your storefront a breeze.

Shopify Hydrogen

Shopify Hydrogen is the company’s new entrant in Headless Commerce where it enables businesses to take complete control of their customer-facing website. It’s a system and toolkit that developers can utilize to create efficient, budget-friendly, and quick-to-build headless storefronts, particularly useful for merchants who already use Shopify.

With Hydrogen, you can build more engaging and personal shopping experiences for customers without sacrificing performance or speed.

Also, it’s separate from Shopify OS 2.0 and operates on a distinct framework (React instead of Liquid).

Headless Third-Party Platform

Besides Hydrogen, various other solutions work seamlessly with Shopify and offer similar functions and features.

Some of these platforms provide added benefits, such as front-end systems that make it easier for marketing and eCommerce teams to handle the headless storefronts in a more user-friendly way.

Hybrid Approach (Hydrogen + Third-Party Headless Platform)

One great thing about going headless is how flexible it is. This means brands can personalize their tech tools.

For instance, if a brand is already using a web framework like Remix or Hydrogen, they have the option to run Hydrogen in any setup alongside a third-party CMS or even within a platform like Pack.

Tip: Instead of making an all-or-nothing decision about going headless, you can switch to Hydrogen step-by-step. For instance, you can start with things like collections, product detail pages (PDPs), or special features like product comparison.

Headless Vs. Shopify OS 2.0: The Pros & Cons

Shopify OS 2.0

eCommerce merchants and brands can stick to Shopify 1.0; however, many are migrating to Online Store 2.0 for its various features, including customization and new theme options.

Without further ado, here are a few advantages and disadvantages of Shopify OS 2.0 you should consider before choosing it:

Pros
• Low upfront costs
• Simple for non-tech users to navigate and control the store
• Seamlessly extends features through apps
• Integrate theme-based updates effortlessly
• Enjoy fewer tech problems due to regular platform updates

Cons
• Limited control over the tech stack
• Lower performance and less ability to manage speed
• Little flexibility to enhance code and website for SEO and strong performance scores using Google Lighthouse suggestions
• Reliance on third-party integrations/apps for intricate or highly-personalized experiences (leading to potential site slowdowns)

Headless

Believe it or not, over 60% of eCommerce retailers plan to go headless. Like them, you may want to take your eCommerce Shopify store headless.

Here are some benefits and challenges of going headless with Shopify:

Identify Your Priorities

Create a stunning, personalized, and speedy website for exceptional customer experiences and improved conversion rates using either Shopify OS 2.0 or a headless setup.

Make sure to take into account several factors before deciding. Go through the checklist below to assess your goals, preferences, and limitations, and choose the option with more checks.

This will help you figure out which approach is a better fit for your business.