WordPress!
The name might show images of boring articles and pet videos. However, there’s more to it for sure. If you look at it closely, it is also a good platform to interact and build life-long relationships with clients.
Starters
Hi Content Cuisine!
You need to get this straight that first and foremost it’s time to build a ‘A Multi-Sensory Feast for Client Eyes and Minds’ to build a connection.
It’s time to do a heads up and see things above normal text in blogs and go a little further and make the content look like Michelin-starred level.
So, we are here with a guide about how you can convert your normal website to a special culinary art!
1. Can you just work on some interactive case studies?
What you see, you attract.
If you don’t believe us – just refer to the statistics by ZC social media company and you will be shocked..!
So, now you agree with us that it’s time to kick out the text heavy case presentations and pick up on
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Keep the timelines talkative!
Did you know you can use your stalking skills here to search on the client’s journey?
You can get to know in real-time about the glitches and how to overcome it using your expertise. And all this you can show by colorful visual presentations instead of mere texts.
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Aren’t you using infographics yet?
They were invented for a reason, we guess!
People started losing interest in reading since the world shifted from text messages to MMS!
Infographics will do nothing but help you reshape your dry and boring data into ‘out of the ordinary’ visuals that will showcase your hardwork and skills in a much better way.
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Let them go all aww with your ‘Before-and-after’ screen comparisons
If you think your designs can make an impact, then it’s time to showcase that to the clients too or else all your efforts will be just a waste!
Allow them to witness the changes using interactive overlays, sliders or side-by-side walkthrough.
2. Allow them to know what you do at the ‘Behind’!
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Have you ever thought of a live Q/A session?
If not, it’s time to think on that and let your clients take a “Peek-a-boo” about what goes behind your real ‘wordpress development services’!
On the other hand, you allow the clients to interact directly with the people working behind the glass cabin and see how they go gaga over your Give clients a chance to interact directly with your WordPress developers and designers, ask questions, and see the collaborative magic behind your work.
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Put up “Day in the life” posts
It should feature a team member, detailing their workflow; sharing insights into the passion and dedication that fuel your agency.
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How about video snippets?
Everyone brainstorms but not everyone shows it?
But why not?
It’s the most dense process and should be shown to the client.
Have a glimpse of code reviews, design brainstorming sessions and project achievements and celebrations through short video snippets, thus demonstrating to clients the fun and team companionship that toss the coin of your success.
Reason?
As per the research by (HubSpot)
These ‘over the top’ strategies will change your website’s avatar from a ‘not-so-good’ static brochure into a dynamic culinary experience and help you to engage with clients in real-time, showcase your skills and opportunity to build lasting relationships.
Don the metaphorical chef’s hat, fire up that WordPress oven and prepare to serve a tempting content feast! Such savory offerings will surely impress the clients back for seconds (and thirds).
Main Course
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Let’s go ‘A la Carte’
What do you think?
WordPress is just about mere menus and reservations and menus?
Duhh noo!
It is a master of creating the best personalizations. And with this, you can make the clients go ‘Head over heels’ for your services. But yes, you just can’t serve them the same – boring and generic buffets (of content)
Instead:
Pick up on custom fields and plugins to curate customized user experiences. Take this three things into consideration for sure while deciding on the customization strategy –
- Client interests
- Records of interactions
- Geo-targeting through location.
Make them feel like you remembered their favorite dish (and a bit of them except their money)
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Do you love appetizers?
So do your clients!
Give them some in the form of
- Webinars
- whitepapers
- Easy to scan eBooks
Dessert
Have you tasted the most delicious dessert of all time?
You expect it,
We expect it.
All expect it!
Though unsaid but always to be implied on.
Your website is on a server and run by automation, but always remember the one reading it is human and humans have emotions. They have aspirations. They have motivations.
And when you craft your content and design considering these basics, you will go a long way and be able to build a long-lasting aka strong relationship with your client.
Customers are not kings anymore. They are GOD!
Bring them back to you and say “This is the best company I’ve ever worked with”!
Wait wait wait- MOST IMPORTANT!
Don’t ever skip the SEO spices! Keep your content up to date with your target keywords to woo those hungry-for-WordPress clients. If they type ‘custom wordpress development’, they should only be able to land in your space!
We at cmsMinds hope this guide gives you a cutting-edge over others and you become your client’s ‘Favorite pie’ to work with!
Start it today and see the difference. We bet you won’t regret it!
